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DTC bag and luggage brand Zouk has secured US$10 million in a Series B funding round led by Aavishkaar Group. Other participants in the round included Stellaris Venture Partners, Titan Capital, Sharp Ventures, and JJ Family.
Zouk will use this new capital injection to accelerate its expansion of luxury brand outlets, with a target of 75 stores. The company also plans to expand its marketing efforts, strengthen its supply chain and invest in talent across multiple industries.
Pradeep Krishnakumar, co-founder of Zouk, said: “This funding will allow us to expand our online and offline channels by leveraging the strong consumer attachment and product market fit we have already established. ” he said.
This latest funding round brings the company’s total investment to US$14.5 million. For Avishkar Group, this is the eighth investment from the USD 150 million AIF6 fund, which focuses on areas such as financial inclusion, sustainable agriculture, climate, healthcare and consumer products.
Divya Gupta, Investment Director, Abishkar Capital, said: “With plans to expand our product portfolio and exclusive branded outlets, Zouk is well positioned to capture a significant share of India’s rapidly growing bag and accessories market. I’m sure there is,” he said.
Founded in 2015 by Disha Singh and Pradeep Krishnakumar, Zouk offers handcrafted products such as laptop bags, tote handbags, and wallets made from 100% vegan leather sourced from India. The brand, which has served more than 700,000 customers, is now expanding into the luggage sector with new backpacks and trolley bags.
Disha Singh, co-founder of Zouk, added, “Our new suitcase range has received tremendous support from our female customers.” “This funding will help us expand our team and build a large consumer brand from India to the world.”
