LONDON, Oct. 30, 2024 (GLOBE NEWSWIRE) — Pixalate, the world’s leading ad fraud protection, privacy and compliance analytics platform, today announced the September 2024 open programmatic advertising and Published a benchmark report with no privacy policy detected. Store, part of Pixalate’s Privacy Violation Risks in Mobile Apps series. According to data from Pixalate, this report identifies mobile apps hosted on the Google Play Store that have open programmatic advertising enabled but no privacy policy detected (i.e., have an app-ads.txt file). A new survey has revealed the number of apps. Pixalate also released an Apple App Store version of the report.
A privacy policy, also known as a “privacy statement” or “notice,” is an important document that is often required to be disclosed under multiple global privacy laws and regulations, including GDPR, CCPA, and others. Outlines how your personal data will be treated by your organization and discloses your data privacy rights.
Main findings
More than 12,000 Google Play Store apps with ads (app-ads.txt files) failed to provide a discoverable privacy policy. 170 Google Play Store apps with ads were found without privacy policy URLs in the Play Store, only hyperlinks to shared developer websites. According to Pixalate’s analysis, hyperlinks on the developer’s website did not disclose a privacy policy. An estimated 1.4 billion user downloads of mobile apps with no privacy policy detected. An estimated 49.2 million monthly active users (MAUs) interact with Play Store apps with ads, but no privacy policies detected. Over 5,100 unique mobile app developers have published over 12,000 apps with undetectable privacy policies and ads. More than 5,900 Google Play Store apps with ads and no privacy policy detected do not have a list of countries registered in the Play Store.
To compile this research, Pixalate’s data science team analyzed over 587,000 mobile apps available for download across the Google Play Store in September 2024.
Download the report
About Pixalate
Pixalate is the market-leading anti-fraud, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase the value of your media. Pixalate offers the only system of tailored solutions across display, apps, video, and CTV to better detect and eliminate ad fraud. Pixalate is an MRC-certified service for detecting and filtering advanced invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release and the September 2024 Open Programmatic Advertising and Privacy Policy Not Detected Benchmark Report (the “Report”), including all content herein, is helpful to Pixalate. It reflects Pixalate’s opinions on the subject matter we think. The digital media industry includes advertisers, advertising technology companies, mobile application developers, professional advisors, non-governmental organizations, and regulators. Pixalate is sharing the data and related opinions in this report, not to criticize the standing or reputation of any entity, person, or app, but instead to report opinions and share opinions with Google Play. This is to suggest trends regarding certain apps that are available for download via the store. during the period of study. All data shared here is based on Pixalate’s proprietary technology and compliance analysis, which Pixalate continually evaluates and updates. Any references to external sources should not be construed as recommendations. Pixalate opinions are opinions only (i.e., not facts or warranties). Pixalate’s opinions regarding the applicability of, legal obligations under, and compliance with applicable data protection and privacy laws and regulations are for informational purposes only and are not provided as legal advice. This report does not include: (i) It is not intended to constitute professional and/or legal advice. (ii) constitutes in fact professional and/or legal advice; or (ii) provide a comprehensive or complete description of the matter discussed or the law relating thereto.
