Pixalate
Pixalate’s data science team compiled the research after analyzing over 100,000 apps that were found to be removed from the Google Play Store and Apple App Store in August 2024.
LONDON, Sept. 25, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud prevention, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today released the “August 2024 Delisted Mobile Apps Report – Apple App Store and Google Play Store,” analyzing apps found to have been delisted in August 2024.
This report identifies applications that are no longer available for download from the Apple App Store and Google Play Store based on Pixalate data. Delisted applications do not reflect Apple, Google, or the application developer that triggered the delisting. While some applications are delisted for benign reasons, others are removed as a result of more nefarious behavior, such as ad fraud or failure to comply with privacy regulations or application store policies, which may expose advertisers to potential financial or legal risk. Applications are delisted for a variety of reasons, and Pixalate does not claim or assign reasons for delisting. Additionally, the applications that triggered delisting are not publicly available, so it is often not possible to know whether the removal was initiated by the application store or the developer.
Pixalate’s research focuses on app profile information, providing various insights observed in the programmatic ad bid stream, such as the developer’s registered country, app abandonment levels, and the number of delisted apps with ads (app-ads.txt files).
Key findings:
Google Play Store:
Apple App Store:
Here are the top 10 apps removed from the Apple App Store in August 2024, as measured by Pixalate.
Below are the top 10 mobile apps removed from the Apple App Store based on the number of estimated user ratings.
Drizly – Drink Delivery – 163584 User Ratings
Match Chat & Dating App: Hickey – Estimated user ratings 48953
Cut and Paste Photos – Estimated 31960 user ratings
Flying Sky 3D – 7938 Estimated User Rating
Thief Simulator Robbery Game – 266 estimated user ratings
Classic FM – 135 user ratings
Cloud Capture – Estimated 69 user ratings
Google Trends for SEO Keywords – Estimated 59 user ratings
Ḟoot Ḟindr – 56 user ratings
Flixmax – Show Movie Color Box – 23 estimated user ratings
The story continues
Here are the top 10 apps removed from Google Play Store in August 2024, as measured by Pixalate:
Here are the top 10 mobile apps removed from Google Play Store by number of downloads:
Moto Camera Content – Estimated 100 Million Downloads
Moto Camera 2 – Estimated 100 Million Downloads
Motorola Easy Prefix – Estimated 100 Million Downloads
Moto Suggestions™ – Estimated 100 Million Downloads
Jewels Star – Estimated downloads: 50 million
Glow Hockey 2 – Estimated downloads: 50 million
Motorola Modality Services – Estimated downloads: 50 million
Moto Face Unlock – Estimated downloads: 50 million
Special Ops Impossible Mission – Estimated downloads: 10 million
Counterterrorism Special Operations – Estimated downloads: 10 million
Download the full report
Download your complimentary copy of the Mobile Apps Removed from the Apple App Store and Google Play Store Report for August 2024. This report contains a list of the top 50 removed apps by store using programmatic advertising (based on the presence of an app-ads.txt file).
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital advertising supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the connected TV (CTV), mobile app, and website ecosystem. Pixalate is MRC accredited for Advanced Invalid Traffic (SIVT) detection and filtering. pixalate.com
Disclaimer
The contents of this press release and the Delisted Mobile Apps Report (the Report) reflect Pixalate’s opinions of what Pixalate believes is useful to the digital media industry. Pixalate’s opinions are solely opinions and are not facts or guarantees. Pixalate is sharing this data not to impugn the status or reputation of any particular entity, individual or app, but to report findings and trends regarding programmatic advertising activity across mobile apps for the period covered.
Contact: Nina Talcott ntalcott@pixalate.com
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