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Cellecor Gadgets is becoming a household name in the electronics and consumer electronics space in India and is aiming for significant expansion both domestically and internationally, said Ravi Agarwal, Managing Director, Cellecor. The company recorded a turnover of Rs 500 crore last year.
And this year, the company is on track for even more success. “We have already crossed Rs 400 crore in the first half of this fiscal year and we are confident that the second half will be even better,” Agarwal said. The company expects sales to be between Rs 8 billion and Rs 1 billion this year. This significant increase shows that Cellecor is not only maintaining its momentum, but is poised for exponential growth.
When asked about the company’s best-performing product lines, Agarwal said, “Our highest revenue comes from the consumer electronics category.” Hearables and wearables, which include products such as smartwatches, earphones, and speakers, form the second largest source of revenue. Mobile phones and accessories have historically been the company’s core, but they now rank third in revenue generation. “We started with mobiles and mobile accessories, but the industry has not seen much growth in this segment compared to the other two categories,” Agarwal explained.
This strategic diversification allows Cellecor to remain competitive in multiple product segments.
He emphasized that smart TVs will be a key growth area for the company. “For the past two years, we have been selling more than 20,000 smart TVs every month and we see tremendous potential,” he revealed. The company shifted its focus to further expand this field, believing it to be a profitable field that could beat global competition. “Similar to regular mobile phones in the past, the smartphone market is currently saturated with Chinese companies, making it difficult for them to compete profitably. However, smart TVs present a unique opportunity. ” he pointed out.
Cellecor’s reinvented smart TV priorities align with consumer trends. The company has adapted to evolving demands, offering different types of televisions and home appliances to suit the stratified market. “For example, we sell large smart TVs such as 75-inch, 86-inch and 100-inch models in tier-1 cities. Semi-automatic washing machines remain popular in tier-2, tier-3 and tier-4 cities. there is.”
Changing consumer behavior
There has been a noticeable shift in consumer behavior in recent years, with more customers opting for offline experiences. “In the past six months, online sales have seen a slowdown in growth across the industry. Consumers, especially those in high-end categories, prefer to touch and feel products before purchasing,” Agarwal said. Ta.
Cellecor’s business model is focused on offline retail, so this change plays to the company’s strengths. The company’s products range from Rs 6,000 to Rs 200,000 and are often purchased in physical stores. “Our offline business is more profitable because platforms like Amazon and Flipkart have higher fees,” he said, adding that his company’s infrastructure has been designed over the past five to six years to support this model. He pointed out that it has been done.
Cellecor recently established a subsidiary in Hong Kong as it pursues international expansion. According to Agarwal, this strategic move will strengthen procurement and reduce costs. “We chose Hong Kong because we can source products at a lower cost. We are also considering expanding to markets such as the UAE, Nepal and South America,” he revealed. However, exports from India have logistical challenges such as high transportation costs and import duties, so Hong Kong will serve as a hub to process orders more efficiently.
Beyond international expansion, Agarwal also hinted at the possibility of partnering with smaller brands in India. “Many of India’s growing brands are facing sourcing challenges. We have been approached by several of these companies to manage their product sourcing through our Hong Kong office,” he said. By building a network in India and leveraging its subsidiary in Hong Kong, Cellecor aims to enter new markets without losing its price competitiveness.
Commitment to in-house manufacturing
Cellecor is proud to be a ‘100% Made in India’ brand, with products ranging from small products such as data cables priced at INR 25 to luxury smart TVs priced at INR 2.25 million. “All of our products are completely made in India,” Agarwal emphasized, highlighting the company’s commitment to local manufacturing and the wide range of products in its portfolio.
Mr. Agarwal’s ambitious vision for Cellecor’s future is clear. “Our plan is to become India’s next Samsung. We are working to capture the entire category, from mobile phones to gadgets and home appliances.” , detailed the company’s unique selling proposition, including its broad product portfolio and focus on affordability.
“Samsung is a global brand, but it is not an Indian brand. We want to be an Indian brand that reaches the masses,” Agarwal concluded. Cellecor Gadgets is on a promising path toward achieving that goal with rapid growth, aggressive product expansion, and a commitment to quality.
