Artificial intelligence is old news in Hollywood, but Lionsgate’s revolutionary take on AI is poised to take the industry by storm. The industry is now seeing how AI is being leveraged in real-time, as the 2023 Hollywood Writers and Actors Strike centers around AI.
Lionsgate is partnering with Runway, a creative technology company specializing in AI, to integrate AI into the production process unlike any other studio to date.
As other studios begin to use AI at various stages of the process, this new partnership aims to integrate AI technology from pre-production to post-production.
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Illustration of AI used in Hollywood (Kurt “CyberGuy” Knutsson)
How will Runway technology be used at Lionsgate?
Lionsgate integrates runway generative AI models and other technological advancements into the creative process. Lionsgate believes that AI technology can help speed up traditional manual tasks, allowing filmmakers to focus on more exciting and innovative storytelling.
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Below are some of the key integration points at each stage of the filmmaking process using Runway’s technology.
Pre-production: Rewrite scripts and visualize creative ideas in real-time Production: Creators can experiment and try out different visual styles and use text prompts to generate different visual effects and scenery. Post-production: Enable faster color correction and editing and enable directors, editors, and other special effects teams to collaborate in real time.
While the studio has previously used AI to generate realistic backgrounds and perform editing tasks, this is the first time it has deeply integrated AI into every part of the process. In addition to streamlining and shortening production schedules, AI-driven content creates more visually appealing and engaging stories.
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Are concerns about AI unfounded?
With such sophisticated integration of AI, there are understandable concerns that it will take over or replace human talent. But rather than diminishing creativity, Lionsgate’s recent collaboration with Runway shows that it’s actually enhancing the process.
Rather than replacing humans, these technologies are used as tools to help humans spend less time on certain tasks and focus on the joy of creating. It also allows for more creative approaches at a lower cost.
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Industry reaction and future prospects
The industry is buzzing with response to this groundbreaking partnership. Lionsgate Vice Chairman Michael Burns emphasized that AI will not replace the creative process, but will be a tool that enhances and enhances it. Runway CEO Cristóbal Valenzuela echoed this sentiment, stressing that the best stories are yet to be told with the help of these new technologies. As Lionsgate pioneers the comprehensive integration of AI, other studios may follow suit, potentially changing the landscape of film and television production.
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Cart important points
Whether or not the industry is ready for AI-driven studios, Lionsgate and Runway’s partnership is breaking new ground for Hollywood. The ability of individuals in all parts of the filmmaking process to have AI assist or augment more manual and time-consuming tasks means that AI enhances rather than replaces creativity. It shows that. It remains to be seen how Hollywood’s integrated approach to AI technology will benefit or harm everyone.
Have you ever played with AI? Do you think AI enhances or detracts from the magic of movies? Email us at Cyberguy.com/Contact.
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Kurt “CyberGuy” Knutsson is an award-winning technology journalist who loves technology, gear, and gadgets, writes for Fox News and FOX Business on FOX & Friends in the morning, and shares stories about making lives better. I am. Have a technical question? Get Kurt’s free CyberGuy newsletter and share your voice, story ideas, and comments on CyberGuy.com.
