Digital Turbine introduces suite of Android and iOS app growth solutions to North America, EU, Latin America, including market-leading ONE Store alternative app marketplace
AUSTIN, Texas and SEOUL, South Korea, Oct. 30, 2024 /PRNewswire/ — Digital Turbine, a global leader in growth solutions for the mobile ecosystem, and ONE Store, South Korea’s leading alternative app marketplace, today announced that Digital Turbine will acquire ONE Store International, a subsidiary of ONE Store focused on global expansion.
The acquisition marks the next step in the companies’ strategic partnership aimed at enabling app developers to grow their businesses globally beyond existing app stores.
Digital Turbine offers a suite of Android and iOS app growth solutions in North America, the EU, and Latin America, including the market-leading ONE Store alternative app marketplace.
In February 2024, DT acquired a stake in ONE Store and entered into a strategic partnership focused on bringing Digital Turbine’s user acquisition solutions, including SingleTap, to South Korea, where ONE Store is the second largest app store. Established.
The acquisition of ONE Store International expands our partnership by bringing ONE Store’s proven and robust alternative app store to key app growth markets in North America, the EU, and Latin America. The companies will leverage Digital Turbine’s device footprint and SingleTap technology to create frictionless app installations for developers publishing apps on the ONE Store, which already has 38 million users and nearly $1 billion in annual transaction value. enable.
The companies are also collaborating on new technology and distribution capabilities to bring this enhanced app store experience to iOS devices in the near future. As the partnership grows, Digital Turbine and ONE Store will create a comprehensive and competitive ecosystem that goes beyond the traditional app store model, delivering greater value to developers and consumers, and creating mobile phone apps. We are committed to creating new opportunities for businesses to contribute to the growth of the ecosystem.
“The app economy has been subject to high fees, strict policies, limited consumer choice, and an overall lack of control over how developers grow their businesses,” said Bill Stone, CEO of Digital Turbine. ” “This is not just an extension of the app store, but a move towards a fairer and more open mobile ecosystem where developers have the tools they need to create real alternatives for app growth. This is an important step. With this acquisition, we will be able to offer a more scalable offering that leverages both the EU’s Digital Markets Act and our services in the US and Latin American markets. I will. ”
“We are excited to partner with the global leader Digital Turbine to provide a better alternative app marketplace for mobile users in global markets,” said Peter Chung, CEO of ONE Store. We aim to build a fair and open ecosystem.” We support developer success and encourage healthy competition. ”
ONE Store launched and expanded its business in South Korea by partnering with South Korea’s largest mobile phone carrier to reach users, and is the second largest in South Korea with 38 million users and nearly $1 billion in annual transactions. has grown into a large app marketplace. The ONE Store model proved that developers can succeed outside of the established app store duopoly. With Digital Turbine’s global on-device footprint and the proven success of ONE Store, the companies will create a new growth engine for mobile operators and developers around the world.
About ONE Store
ONE Store is Korea’s leading app marketplace, offering a variety of digital content such as games, apps, and multimedia. With over 10 years of successful experience in the app market, ONE Store is now expanding into the global market. Major shareholders include SK Square, Naver, Microsoft, Krafton, KT, and LGU+.
About digital turbine
Digital Turbine (NASDAQ: APPS) delivers superior mobile consumer experiences and results to the world’s leading carriers, advertisers and publishers. Its end-to-end platform simplifies partners’ ability to drive awareness, acquisition and monetization, connecting more consumers and partners on more devices. Digital Turbine is headquartered in North America with offices around the world. For more information, please visit (www.digitalturbine.com).
Media contact:
Daniel Gall
daniel.gal@digitalturbine.com
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