Black Friday is the biggest shopping event of the year, and there’s one thing everyone’s always after: technology. Every year, headphones, smartphones, and other devices are offered at huge discounts, making it the perfect opportunity to grab some great deals before Christmas arrives.
Big retailers like Amazon are often at the forefront of discounted gadgets, making it a great time to buy an Echo Dot or Kindle, but prices are often matched across Currys, Argos and other retailers, so you have a choice of where you shop.
The problem is, with so many sales and so many discounted devices, it can be hard to pick the best Black Friday tech deals. That’s where we come in: we hand-pick these sales to make sure you’re getting genuine savings.
Black Friday 2024 is November 29th, but discounts will begin before that date. Amazon is expected to start its sales around November 22nd, and other retailers will likely follow suit. Black Friday isn’t just a shopping weekend, it’s usually a two-week stretch of discounts.
While early Black Friday sales will take place in 2024, it’s still worth keeping an eye on prices in the weeks before Black Friday – prices are often highest online just before discounts begin, so you need to time your purchase accordingly.
Cyber Monday (the Monday after Black Friday) used to be associated with online discounts, but experience has shown that most tech sales start well before Cyber Monday.
Because Amazon is one of the top retailers for Black Friday sales, their own brands are often the most trustworthy when it comes to deep discounts. These brands include:
EchoKindleFire TVRingEero
The top devices people are usually looking for include the Echo Dot and the Fire TV Stick. I would go for the Fire TV Stick 4k Max because it’s the best product. The Kindle Paperwhite is often discounted and is very popular. The Ring Video Doorbell is also always in demand.
If you plan on shopping at Amazon, remember that a Prime membership will give you faster shipping, and if you don’t already have one, Amazon offers a 30-day trial period.
But experience shows that smartphone brands also love to cut prices, especially Samsung. You’re likely to get a good deal on the Samsung Galaxy S24 Ultra, but Google’s discounts could also make the Pixel 9 Pro more affordable.
While Apple direct discounts aren’t always great, other retailers do discount Apple products. It’s likely a great time to buy Apple AirPods Pro 2, and iPads are often discounted as well. There are discounts on iPhones as well, but they’re often not as big as other brands.
Nintendo Switch discounts have been great in the past, but they usually don’t focus on bundle deals, and Xbox and PS5 game discounts usually offer the best value.
Fitness trackers like Fitbit make great gifts and are often discounted, as are smartwatches – perfect for anyone wanting to get healthy after all that Christmas eating.
It’s not just devices that are discounted – this is also a great opportunity to grab great deals from Virgin Media and Sky.
Below are some of the best tech sales from last Black Friday: We’ll update these with the best tech bargains of 2024 as the sale draws closer.
