Sometimes we harden our minds towards a goal. If we can achieve that, we think big things will happen. But as many founders know, sometimes what you think is a big milestone can end up being a disaster. And some benchmarks you never imagined would be so important can be a game-changer. What really matters is having the clarity to recognize what’s really important and being able to adapt when success looks different than you thought. Here, we asked six founders to share the metrics and milestones they thought were important, and the metrics and milestones that actually mattered to them.
1. Followers ≠ Buyers
“Initially, we thought we needed to reach a certain number of social media followers. This certainly increased our visibility, but without the corresponding engagement, a large follower count would not be enough for us to achieve real business success.” On the other hand, there is one benchmark that really helps us achieve consistent customer satisfaction because it directly reflects the quality of our products and the effectiveness of our customer service. That was the goal. ” — Keren Joshua, Founder of Artizan Joyeria
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